Incentive Spending by manufacturer for April 2016 Nissan is still spending twice what Honda does as they are trying to gain market share. Fleet sales are growing too at other manufacturers as Honda continue to shun fleet sales. Manufacturer April 2016 % change vs. April 2015 BMW $4,713 15.00% FCA $3,967 25.10% Daimler $3,911 -0.2% GM $3,909 14.00% Ford $3,423 24.00% Nissan $3,298 11.70% Volkswagen Group $3,276 16.60% Industry $3,021 13.30% Kia $2,839 5.80% Hyundai $2,201 -2.4% Toyota $2,017 13.80% Honda $1,631 -7.5% Subaru $572 -21.4% Some analysts expressed concerns that some of April's sales gains came as a result of elevated discounts. “Increased fleet sales and rising incentive spending among automakers remain the factors to watch, but retail demand appears to be holding steady, signaling the industry’s strong run isn’t over quite yet,” said Tim Fleming, an analyst for Kelley Blue Book. Overall, TrueCar estimates April incentives rose 13 percent to $3,021 a vehicle from a yea...