2016 April Incentive Spending by manufacturer - Honda coming on strong.

Incentive Spending by manufacturer for April 2016

Nissan is still spending twice what Honda does as they are trying to gain market share. Fleet sales are growing too at other manufacturers as Honda continue to shun fleet sales.

Manufacturer	April 2016	% change vs. April 2015
BMW	$4,713	15.00%
FCA	$3,967	25.10%
Daimler	$3,911	-0.2%
GM	$3,909	14.00%
Ford	$3,423	24.00%
Nissan	$3,298	11.70%
Volkswagen Group	$3,276	16.60%
Industry	$3,021	13.30%
Kia	$2,839	5.80%
Hyundai	$2,201	-2.4%
Toyota	$2,017	13.80%
Honda	$1,631	-7.5%
Subaru	$572	-21.4%

Some analysts expressed concerns that some of April's sales gains came as a result of elevated discounts.

“Increased fleet sales and rising incentive spending among automakers remain the factors to watch, but retail demand appears to be holding steady, signaling the industry’s strong run isn’t over quite yet,” said Tim Fleming, an analyst for Kelley Blue Book.

Overall, TrueCar estimates April incentives rose 13 percent to $3,021 a vehicle from a year earlier, and fell 2.7 percent from March.

Automaker	April 2016	April 2015	Pct. chng.	4 months 2016	4 months 2015	Pct. chng.
Volvo Car USA	6,169	4,636	33.1%	22,530	18,358	22.7%
Tesla Motors*	2,250	1,900	18.4%	8,725	7,600	14.8%
Mitsubishi Motors N.A.	9,674	8,216	17.7%	34,886	32,006	9.0%
Acura	16,206	14,874	9.0%	54,081	54,518	–0.8%
Honda	132,623	115,194	15.1%	452,451	409,493	10.5%
Honda Motor Co.	148,829	130,068	14.4%	506,532	464,011	9.2%
Infiniti	10,432	9,979	4.5%	43,092	43,821	–1.7%
Nissan	113,429	99,869	13.6%	480,973	433,655	10.9%
Nissan North America	123,861	109,848	12.8%	524,065	477,476	9.8%
Mazda N.A.	26,195	24,123	8.6%	90,838	102,165	–11.1%
Subaru of America	50,380	47,241	6.6%	182,777	178,522	2.4%
Alfa Romeo	60	38	57.9%	229	255	–10.2%
Chrysler	22,843	27,704	–17.5%	88,349	109,637	–19.4%
Dodge	43,575	44,906	–3.0%	184,084	168,417	9.3%
Fiat	3,045	3,756	–18.9%	12,054	14,794	–18.5%
Jeep	84,298	71,759	17.5%	293,895	250,508	17.3%
Ram	45,810	40,864	12.1%	172,123	151,270	13.8%
FCA US	199,631	189,027	5.6%	750,734	694,881	8.0%
Maserati	1,066	1,060	0.6%	3,316	2,989	10.9%
Fiat Chrysler Automobiles**	200,697	190,087	5.6%	754,050	697,870	8.1%
Ford	219,963	213,518	3.0%	836,645	783,940	6.7%
Lincoln	9,776	8,134	20.2%	34,681	29,612	17.1%
Ford Motor Co.	229,739	221,652	3.6%	871,326	813,552	7.1%
Lexus	24,882	25,876	–3.8%	99,103	103,056	–3.8%
Scion	6,640	4,309	54.1%	24,882	16,287	52.8%
Toyota	179,603	173,144	3.7%	656,219	659,606	–0.5%
Toyota/Scion	186,243	177,453	5.0%	681,101	675,893	0.8%
Toyota Motor Sales U.S.A.	211,125	203,329	3.8%	780,204	778,949	0.2%
Mercedes-Benz	31,825	31,948	–0.4%	114,834	115,663	–0.7%
Smart USA	466	480	–2.9%	1,766	2,013	–12.3%
Mercedes-Benz USA	32,291	32,428	–0.4%	116,600	117,676	–0.9%
Jaguar	1,087	1,079	0.7%	6,084	5,415	12.4%
Land Rover	5,188	5,311	–2.3%	25,993	22,287	16.6%
Jaguar Land Rover N.A.	6,275	6,390	–1.8%	32,077	27,702	15.8%
Hyundai	62,213	68,009	–8.5%	235,543	240,038	–1.9%
Kia	56,508	53,282	6.1%	202,829	194,382	4.3%
Hyundai-Kia	118,721	121,291	–2.1%	438,372	434,420	0.9%
Buick	17,720	18,224	–2.8%	72,007	68,721	4.8%
Cadillac	11,236	15,801	–28.9%	46,869	52,976	–11.5%
Chevrolet	183,442	187,837	–2.3%	656,172	664,393	–1.2%
GMC	47,159	47,194	–0.1%	168,207	167,005	0.7%
General Motors	259,557	269,056	–3.5%	943,255	953,095	–1.0%
Audi	17,801	16,827	5.8%	59,761	56,925	5.0%
Bentley	110	242	–54.5%	372	782	–52.4%
Lamborghini*	86	84	2.4%	344	336	2.4%
Porsche	5,410	5,217	3.7%	17,648	16,647	6.0%
VW	27,112	30,009	–9.7%	96,426	109,248	–11.7%
VW Group of America	50,519	52,379	–3.6%	174,551	183,938	–5.1%
BMW	24,951	26,952	–7.4%	95,564	105,444	–9.4%
Mini	4,796	5,476	–12.4%	15,635	18,253	–14.3%
Rolls-Royce*	97	98	–1.0%	404	392	3.1%
BMW of N.A.	29,844	32,526	–8.2%	111,603	124,089	–10.1%